Stop Wasting Money on Messaging Platforms That Leave You Doing All the Work

Let’s cut to the chase: most WhatsApp platforms look great on paper shiny dashboards, bots, automation. But when it comes to scaling your business, most of them leave you holding the bag: managing costs, optimizing ads, building flows, and troubleshooting support issues.

If you want predictable pricing, hands-on growth execution, and a true partner in your business, you need to see the difference between WABOOM e WATI the platform vs. the full-service growth partner. Here’s the breakdown.

WABOOM vs. WATI: Feature-by-Feature Comparison

Recurso	WABOOM (Full-Service Growth Partner)	WATI (Self-Service Platform)
Meta Conversation / Message Cost	0% markup fixed platform fee + actual Meta cost. Transparent.	Pay per message (template + session). Charges are on top of Meta costs.
Pricing Transparency	Simple, predictable, no surprises.	Subscription + credits for messages. Costs vary by message type and volume.
Agent / Team Logins	Unlimited agent logins on most plans.	Includes multiple users/seats; extra users cost.
Ad Strategy & Execution	Full-service: WABOOM handles Click-to-WhatsApp ads, segmentation, and optimization.	Provides ad tools, but strategy and optimization are user-managed.
Anúncios de clique para WhatsApp	Advanced segmentation + CAPI-native integration + routing to the right flows.	Supported with Campaign Manager; requires manual setup for deep optimization.
Chatbot / Automation Builder	Fully unlocked drag-and-drop with no “feature tax.”	Chatbot builder supports AI responses, keyword automation, and forms. Limits exist on sessions per plan.
API / Webhook Access	Unlimited, unrestricted, easy CRM and backend integration.	Full API access, webhook support, integration-ready but requires technical setup.
Support Model	Dedicated Account Manager + proactive support via Zoom, phone, chat.	Standard chat/email support; business/enterprise plans get more hands-on help.
Broadcast / High-Volume Messaging	Enterprise-grade speed, reliability, and delivery.	Supports large volumes, but cost scales with message credits.

The Real Differences That Matter

1. Hidden Costs & Predictable ROI

• Vantagem WABOOM
  Zero markup = full transparency. As you scale, your costs scale predictably with Meta’s charges. No credits to top up, no guesswork.
• WATI Trade-Off
  Pay-per-message system makes forecasting harder. You must track credit usage, message types, and volume to avoid surprises.

2. Tool vs. True Growth Partner

• Vantagem WABOOM
  We don’t just give you tools we run campaigns, optimize flows, and manage conversion funnels for you. You focus on growth; we handle execution.
• WATI Trade-Off
  Great for DIYers or teams with dev resources. But if you want done-for-you strategy and campaign optimization? That’s on you.

3. Support You Can Actually Count On

• Vantagem WABOOM
  Dedicated Account Manager, Zoom, phone, and chat. Proactive monitoring ensures issues are resolved before they affect revenue.
• WATI Trade-Off
  Support is solid, especially on higher-tier plans, but day-to-day troubleshooting can be slower. You rely more on documentation and self-service.

WABOOM vs. WATI: Pros & Cons

Category	WABOOM (Growth Partner)	WATI (Platform)
Pros	Zero markup on Meta costs.Full-service ad execution.Unlimited agents.High-touch support.Predictable, scalable cost model.	Flexible pay-as-you-go pricing.Strong chatbot builder & automation.API & integrations.Supports high-volume messaging.
Cons / Trade-Offs	Fixed platform fee required.Requires trust in a partner.	Cost forecasting can be complex.More technical setup needed.Support less proactive unless on enterprise plan.

Perguntas frequentes

Q: Does WABOOM really have 0% markup?
A: Yes you pay the exact Meta cost plus a fixed platform fee. No surprises.

Q: Can WATI run Click-to-WhatsApp campaigns?
A: Yes, but you manage execution and optimization. WABOOM runs and optimizes campaigns for you.

Q: Who is better for scaling high-volume messaging?
A: Both can technically handle high volume, but WABOOM’s approach is optimized for speed, routing, and reliability out-of-the-box.

Q: Does WATI offer unlimited agents?
A: No agent seats are limited by plan. Extra seats cost more.

Who Wins?

• Choose WABOOM if you want:
  ✔ Predictable costs with 0% markup
  ✔ Full-service ad and WhatsApp campaign management
  ✔ Unlimited agents and automation
  ✔ Hands-on, proactive support
• Choose WATI if you:
  ✔ Have a tech team to handle automation and ad optimization
  ✔ Want flexible, pay-per-message pricing
  ✔ Are comfortable managing credits and forecasting costs

For businesses looking to scale without surprises, WABOOM is the clear winner. It’s not just about tools it’s about outcomes, predictability, and growth execution.