Stop Wasting Money on Messaging Platforms That Leave You Doing All the Work

Many WhatsApp tools feel “powerful,” but too often, you’re left to juggle automation, cost surprises, and ad strategy. If you want predictable pricing, true growth execution, and aligned incentives, you need to compare WABOOM (your growth partner) vs. Infobip (a robust WhatsApp Business API provider). Here’s what really sets them apart.

WABOOM vs. Infobip: Feature-by-Feature Comparison

Caratteristica	WABOOM (Full‑Service Growth Partner)	Infobip (API / BSP Platform)
Meta Conversation / Message Cost	0 % markup on WhatsApp conversation costs + fixed platform fee. Includes a Forever Free Plan with 10,000 free messages.	Uses a conversation-based pricing model: charges are per 24-hour conversation session, based on conversation category (Marketing, Utility, Authentication, Service).
Pricing Transparency	Very simple: fixed fee + pass-through Meta costs. No nasty surprises.	Transparent but more variable: you pay for “conversations” depending on their category. Also a seat-based cost for their team inbox module.
Agent / Team Logins	Unlimited agent seats on most plans — scale freely.	Supports multi-agent conversations through their “Conversations” product — seat pricing per user.
Ad Strategy & Execution	WABOOM handles your Click‑to‑WhatsApp ads: setup, targeting, optimization — you don’t have to do it all.	Provides the API and infrastructure; campaign strategy, routing, and optimization are up to you (or your team / agency).
Annunci Click-to-WhatsApp	Advanced segmentation + CAPI-native routing + conversion-driven flows.	You can build flows via API or automation, but you’ll manage the ad-driven journey.
Chatbot / Automation Builder	Fully unlocked drag‑and‑drop builder, advanced logic, and no locked features.	Supports automation, templated messages, and workflows via its API.
API / Webhook Access	Unlimited, fully unrestricted — integrate deeply with CRM, backend systems, or other tools.	Very solid API and webhook support; built to integrate with CRM & backend systems.
Support Model	Dedicated Account Manager + high-touch, proactive support (chat, call, strategy)	Enterprise-level support + onboarding; you’ll rely more on your internal team.
Broadcast / High-Volume Messaging	Designed for high scale — enterprise-grade delivery, reliability, and performance.	Scalable for high-volume use; “conversations” pricing allows unlimited messages within one 24‑hour window once started.
Free / Trial Options	Forever free plan with 10,000 messages — ideal for testing or small-scale use before scaling.	No permanent free plan for message volume; costs depend on conversation usage.

Why These Differences Actually Matter

1. Predictability & Cost Risk

• WABOOM Advantage: With zero markup and a generous free plan, you can test, iterate, and scale without worrying about hidden or unpredictable costs.
• Infobip Trade-Off: You pay per 24‑hour conversation session. While powerful, your costs will depend heavily on the type of conversation (marketing vs utility vs service) and how you structure customer journeys.

2. Execution vs. Platform

• WABOOM Advantage: We don’t just give you the tools — we run your WhatsApp growth engine. Ads, automations, bots, routing, all managed.
• Infobip Trade-Off: You get an extremely strong API + messaging backbone. But to drive growth, you need your own strategy or a partner; Infobip is more “infrastructure” than “growth team.”

3. Support, Team Scale & Collaboration

• WABOOM Advantage: You get a strategic partner, not just a vendor. Dedicated account management ensures you’re not alone when things get complex or when you want to grow fast.
• Infobip Trade-Off: Their team is professional and capable, but you’re responsible for a lot of the execution. You trade off some hand-holding for more control.

Pros & Cons: WABOOM vs. Infobip

Category	WABOOM (Growth Partner)	Infobip (API / BSP)
Pros	– 0% markup on conversation costs- 10,000 free messages to start- Full-service ad + chatbot execution- Unlimited agents- Predictable billing	– Transparent conversation-based pricing- Full WhatsApp Business API access- Scalable for high-volume messaging- Rich API & webhook support- Flexible usage model
Cons / Trade-Offs	– Requires trust in a partner- Fixed platform fee applies when scaling	– Conversation-based billing can be less predictable depending on your use case- Strategy + execution are largely your responsibility- Seat costs for agent inbox module

Frequently Asked Questions (FAQ)

Q: Does Infobip charge per message or per conversation?
A: Infobip charges on a per-conversation basis (a 24‑hour message window), based on conversation type (Marketing, Utility, Authentication, Service).

Q: Can I have multiple agents chatting via Infobip?
A: Yes — their Conversations module supports multiple agents, but you pay per seat.

Q: Does Infobip support automated WhatsApp flows / chatbots?
A: Yes — you can set up workflows, message templates, and automation via their API.

Q: How does Infobip define a “conversation” for billing?
A: A “conversation” is a fixed 24‑hour session between business and user. It starts when a business message is delivered (outside an open session) or when you reply within a 24‑hour customer support window.

Q: What happens if I want to scale or start without risk?
A: With WABOOM, you can start almost risk-free using their 10,000-message free plan, then scale as performance proves out. With Infobip, you’ll need to carefully forecast conversation volume, plan your use of templates, and potentially pay more as usage grows.

Who Wins?

• Choose WABOOM if you:
  ✔ Want a hands-on growth partner to run ads, build automations & convert customers
  ✔ Need cost predictability + a solid free testing tier
  ✔ Prefer to offload strategic and execution work to experts
  ✔ Believe in scaling via conversion and long-term WhatsApp engagement
• Choose Infobip if you:
  ✔ Have a tech team (or partner) ready to build flows and run high-volume messaging
  ✔ Want raw API access + deep webhook integrations
  ✔ Are comfortable optimizing your own campaigns and routing logic
  ✔ Plan to pay for “conversation sessions” and want transparency in cost per conversation

Bottom line:
If you want growth without micromanaging every technical detail, WABOOM is a powerful, lower-risk option.
If you want maximum control, custom workflows, and are ready to own the strategy + execution, Infobip is a proven, scalable foundation.